THE TOWER | PORTOBELLO
Brand Takeover & Pop Up Venue in Edinburgh
A creative, design led venue for intimate brand takeovers, residencies and pop up experiences. The Tower provides a beautifully curated, atmospheric space where every detail is crafted to inspire connection, imagination and creativity.
Located in Edinburgh’s coastal neighbourhood of Portobello, The Tower offers a historic yet modern backdrop for brands that care about atmosphere as much as product. From the outside it looks almost like a tiny castle by the sea. Inside, it is all soft light, layered textures and calm, considered design.
From concept pop ups and seasonal residencies to intimate brand launches and content days, each takeover transforms The Tower into a living brand experience. It feels personal, immersive and visually elevated. This is the opposite of a blank white box. Every corner carries character, and every detail photographs beautifully.
Whether you are launching a collection, hosting a dinner or creating content, The Tower provides a canvas that feels both stylish and soulful.
Ideal for Creative Brands and Small Luxury Activations
The Tower is designed for brands that prioritise connection, storytelling and intimacy over large footfall. It suits lifestyle, fashion, design, beauty, wellness and slow luxury brands who value atmosphere and experience. Popular uses include:
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Product launches and press previews
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Lifestyle and fashion pop ups
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Creative brand residencies
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Founder or influencer events
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Intimate retail experiences
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Content creation days and small scale filming
The architectural textures, natural light and coastal setting create a photogenic backdrop that aligns beautifully with thoughtful, visually led brands.
Spaces You Can Use
You can use the whole building as a flowing experience, or anchor your takeover around one or two key spaces.
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Ground Floor - Warm and welcoming – perfect for first impressions, check-in, meet-and-greet or hero product displays.
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Mid Floors Versatile, open-plan rooms that work beautifully for workshops, fittings, seated experiences or immersive brand storytelling. Think styling rails, tactile product displays, quiet corners for consultations.
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Rooftop Panoramic sea views for golden-hour drinks, press photo moments or influencer content. A hero backdrop without leaving the building.
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Courtyard Outdoor flow space for arrival drinks, coffee, installations or a simple breather between sessions.
Capacity is typically up to 20 guests depending on the format. Access includes ground floor load in with stairs between levels.
Pop Up and Residenc Hire Packages
Short-Term Pop-Up
2–4 day hire for short activations, retail previews or weekend takeovers.
Price on Request
Creative Residency
Weekly hire (up to 5 days) – ideal for workshops, founder sessions or co-created events with collaborators.
Price on Request
Brand Takeover Week
Full venue takeover for up to 7 days, including rooftop and courtyard access, private host and optional support for a central press or launch event.
Price on Request
For Creators, Founders and Visionaries
The Tower is a natural home for founders, designers, creatives and small luxury brands. It suits intimate press gatherings as beautifully as week long residencies with workshops, private dinners or slow content creation woven throughout the experience.
There is space to host, space to create and space to breathe between the two. It is not only about square footage. It is about energy, style and the feeling people have when they walk through the door.
Location and Access
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Situated in Portobello, around 15 minutes from Edinburgh city centre
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Steps from the beach and close to cafés and independent shops
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Quiet residential setting ideal for natural light and controlled sound
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On street parking nearby and simple ground floor load in
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Multiple floors provide varied angles and backdrops without moving equipment across town
Please note that The Tower is a heritage building and is not wheelchair accessible. All floors are connected by stairs.
Plan your brand takeover or pop up experience in one of Edinburgh’s most distinctive venues. Whether it is a weekend activation, a press launch or a full creative residency, The Tower is here to bring your vision to life.
Share a little about your brand, your ideal dates and the type of experience you want to create. We will reply with availability, ideas and a tailored quote.
Address
The Tower | Portobello
Beach Lane
Edinburgh
EH15 1HJ